Terre de Vignerons officially presents its integrated sales force under the name: Vignerons mais autrement
Recognized as the second-largest still wine cooperative group in France and the largest in the Nouvelle-Aquitaine region, Union Terre de Vignerons goes beyond its winegrowing activities to offer companies turnkey solutions and innovative industrial equipment.
This year, it will be highlighting its commercial strength under the name "Vignerons mais autrement" at the Wine Paris & Vinexpo Paris trade show from February 12 to 14, 2024. Its new cuvées will also be previewed.
VIGNERONS MAIS AUTREMENT: COMBINING TRADITION AND INNOVATION
Objective: Promote all forms of know-how
In 2024, Union Terre de Vignerons is distinguishing its industrial and product support to enhance all its know-how. With "Vignerons mais autrement", Union Terre de Vignerons' integrated sales force sets itself apart by valuing and marketing resolutely modern wines, seeking out new trends while retaining links with their roots.
Vignerons mais autrement is the commitment of 1,000 winegrowers who cultivate 15,000 hectares of vines, creating a wide variety of wines, from still to sparkling, from vin de France, to the fresh nuances of IGP Atlantique and the rich terroirs of Bordeaux, through Entre-Deux-Mers, Côtes de Duras, Bergerac, to the fine bubbles of Crémant de Bordeaux.
By combining distinctive terroirs, a variety of grape varieties andinnovative industrial infrastructures, it generates rich cuvées tailored to French and international markets.
Always on the lookout for trends, this enables us torespond to new consumer expectations such as wine seltzers or dealcoholized wines.
